The Key to Internet Marketing Articles - Keywords and Backlinks

Internet marketing articles require certain criteria to be effective. These articles are used to promote a product or service. They are usually informative articles that provide content as well as recommend a product. There is normally a link which takes the reader to a website where he can receive more information about the product and purchase it, if he wishes.

Internet marketing articles are written by internet marketers and distributed to article directories, so that they can be indexed by the search engines and get exposure on the internet. They are posted on social bookmarking sites, where other websites can find them and add them to their websites. They are also distributed to ezines, or internet newsletters, so that they can be distributed to their subscribers. All these are ways of getting exposure to your article and your product.

What Are Keywords?

The way that people find these articles on the internet is by searching on Google and other search engines. They type in certain words that will bring up the information desired. These are called keywords.

The different market groups are referred to as niches. Every niche searches for different keywords, the ones that relate to the products that they buy. For example, the dog training niche will search for certain keywords, the weight loss niche searches for other keywords, and the internet marketing information niche also has different keywords that are prevalent in their searches.

How to Find Keywords

In order for an internet marketing article to be effective, the first thing you have to do is find an effective keyword in your niche. You have to research which words your niche is typing in the search engines to bring up information. Then you use this keyword to write your article around it.

To find these keywords it is necessary to use a keyword research tool. These tools do the research for you and help you find the keywords that will be profitable. You have to find the keywords that have a fair amount of searches per month, but that do not have too much competition from other websites.

How to Use Keywords

Your internet marketing article should contain the keyword in your title, as well as in the first sentence of the first paragraph, and the first sentence of the last paragraph. You may insert it a few more times inside the body of the article, but do not overdo it. Your article should read well. Do not sacrifice easy reading for keyword density.

Also include your keyword in the first sentence of your article summary. You will also list it in your tags.

What Are Backlinks?

After you have finished your article, you should create backlinks to your article. Backlinks are links that point back to your article from another website. The more backlinks an article has, the more popular that article will appear in the eyes of the search engines, and the higher they will rank it.

Anchor Text Backlinks

Wherever possible, you should create anchor text backlinks pointing back to your article, using your article keyword as the anchor text. So if your keyword is "dog biting" the anchor text should be created with these words. This way, when your link points back to your article from another website, it also points back to the keyword.

Using the above strategies is very simple and will greatly increase the exposure of your internet marketing articles. You will be able to notice how your articles gain rank in a very short time.