17.9.09

Beware of Internet Marketing Myths & Lies About Making Money Onliine

Chances are you have probably heard of heaps of folks saying things like "making money on line is a complete waste of time", "there is no real money to be made online", "make money over internet will never work" and so many others negative words coming from people who do not really comprehend in the truth in the internet marketing world. Yes, it is a sad but statistical fact that close to 95% of all internet marketers fail to make money on line. With such a ridiculously high failure rate, no wonder most folks are convinced that making money over the internet is a big fat lie. The fact is, internet marketing does work, but only for those who know and understand the rules of the game. In any type of business, it is always the big dogs that own the largest portion of the pie, these are the people who know the industry at the back of their hands. These are the elite group of individuals who have learned and mastered vital knowledge on how their industry works. And in the online business arena, that is precisely why some internet marketing gurus make a fortune online while most internet newbies don't even make a single cent at all. Simply because the people who make the thousands or millions of online cash knew intimate details about how this business actually works. And those who don't tend to fabricate "Lies" to hide the fact that they have failed. So what exactly are these so called internet myths & lies? And how we can avoid them when we are just starting out on our internet marketing journey.
Below here are my top 5 Internet Marketing Myths & Lies that you should be aware of :
(1) You Can Make Easy Money From The Internet.
Many individuals actually believe online ads that states that you can simply sign up, make fast & easy money by doing nothing at all, totally unbelievable if you ask me. In my book, this is exactly what sets the unrealistic apart from the realistic, the success stories from the failures. Throughout the internet, you probably have came across stories of how certain individual are able to make 5 to 6 figure incomes working 3 to 4 hours a day. These stories may be true but did you know that most of these folks probably failed numerous times before they finally saw the light at the end of the tunnel and start to really make money on line? Learning from their mistakes and never giving up at the first setback is what makes most these folks so successful. The truth is that overnight success doesn't really happen just like that, it usually takes months if not years to materialize.
(2) You Need A Large Capital To Start An Online Business On The Internet.
Unlike in the case of an offline business, where you usually require an substantial startup capital for physical overheads like office rental, equipment, raw materials etc. In the internet marketing world, you can actually start your very first online business with minimal cost or even no cost. You probably have heard of cases where ordinary folks are actually making online cash blogging about things they are passionate about. Yes, blogging for monetary returns can be considered an online business. If you have an internet connection, all you need to do sign up for a free blogging account at Blogger or Wordpress, and you can blog your way to monetary gains using Google ad sense or promoting some popular affiliate product related to your niche. Having said that, setting up a blogging account might be free but that doesn't guarantee that you will make money online. Be aware that setting up an online blogging business and managing a successful & profitable one are two completely different stories.
(3) You Need To Know HTML, Web Programming And Graphic Designing In Order To Start Your Online Business.
Technically speaking, it is true that you don't require to know any of these at all, "outsourcing" is a term many internet marketers are familiar with. In fact, one of the biggest shockers was the discovery that some of the biggest internet marketing gurus today do not even know basic HTML, yet they are raking in 6 figures every month. They compensate their lack of technical knowledge either by outsourcing for professional help or establishing Joint Ventures with other individuals who can help them in certain aspects of their online business. In my opinion, the main reason these gurus are earning more money than the rest of the pack lies with 2 simple factors. Firstly, they have intimate knowledge of their niche market and know how to market and reach more people online. And secondly, they only focus their valuable time on what brings them success instead of dwelling in time consuming technical issues where it can be easily outsourced. If you want to create your website without having to learn HTML, web programming and graphic designing skills, just get someone else to do it for you. Popular sites like Getafreelancer and Elance are a big favorites with online business owners who do not have the technical knowledge to set up a website themselves.
(4) There Is No Need To "Sell" Anything To Make Money Online.
Potential online business owners who hate selling are often attracted to online ads that read "no selling required". However, just stop and ponder for a moment, is there any logic to this statement at all? Do you seriously think you can make money without selling anything at all? If nobody buys anything then how do we make money? Usually these get rich quick programs are run by fly-by-night con-man and involves a certain joining fee and focuses on recruiting more and more new members to make money. However, some folks might argue that in the affiliate marketing business, affiliates also don't actually sell directly to the customers. Instead, the main role of an affiliate is to show your potential customers what your affiliate product can offer and how it can solve their problem or change their lives for the better and leave the "selling" to the main distributor instead. Probably this is what internet marketers refer to as making a sale without doing any selling anything at all!
(5) There is No Need To Build A Mailing List At All.
Statistics have shown that customers have to view your ad or product offer an average of seven times before they will consider buying it. Without setting up an opt in form to capture your potential customers details is like saying, "I don't want your business". Once your customer leaves your website, the chances of them ever returning is slim. Remember, your mailing list is just as important to you as the "Yellow Pages" is to a conventional offline business. Most gurus will preach that "The money is in the list", but in my opinion, this prevalent phrase should read more like "The money is in the relationship with your list" instead. Building a mailing list is only the initial building block, interacting and establishing a good relationship with your list should be the real concept behind getting making back end sales. Once you are able to establish your credibility, people in your list will be more susceptible to what you have to offer and subsequently increasing your chances of making a sale.
In my book, these are just some of the more common Internet myths and lies floating around the internet. In fact, there are a lot more Internet lies you should be aware and stay away from. As a potential online business owner, you got to be smart in order to really achieve online success and make money on line. Remember achieving Online Success is like enlightenment, it is a path and not a destination.

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