Best Landing Page Template Designs - What Separates Great Landing Page Templates From Lousy Ones?

When building a landing page for advertising purposes, such as with pay-per-click ads, there are a number of factors to look for in a template before you create it or consider purchasing it. In the following paragraphs, we will look at some of the factors you want to make sure appears in any design you consider using.

First thing, what are the colors? The best converting landing pages tend to have a white or off white background and black or dark colored font. This is because it is considered easier on the eyes. This is especially true if your landing page will have a lot of content. If your design will have more images, then it may be ok to go with a darker colored background, but if you are unsure, stick with a white background and dark font.

Next you should analyze what the template has in the top 300-600 pixels of the page. This is the area considered "above the fold". This is the area your visitor will see first. If it has a big header graphic, a menu and other unneeded items, then it is not optimized right. In theory, you want to reserve the top 300-600 pixels for your attention grabber. This could be a headline or some other call to action. It will need to refer back to whatever the message was in the advertisement or link that brought the customer to your website.

Another item to look for is the font type and size. Since your audience will have a broad range of eye sight abilities and computer monitor types, it is best to go with a classic font such as Arial, Times or Verdana with at minimum a 12 point size. You may even want to consider making the font a 14. Do not bold or capitalize all your text, but you can occasionally use these tactics to draw out certain words or phrases on your page.

Finally, you want to look for a landing page template that is easy for you to use. This may sound basic, but you do not want to use a template that will require you to purchase some piece of software or learn some programming language to use. Find a template that you can easily edit with a simple HTML editor or an open-source program like Wordpress. You want to be able to add the content, setup a sales process and implement a tracking system on the template. If you can't do these things, find a different sales page template!