10.9.09

Google Caffeine and Very Uncomplicated SEO

Google is releasing a new version of its search engine called Caffeine. Caffeine changes the algorithm and apparently will even the playing field between the big fish and the small fries. The search engine is in alpha and it could be a good while before it is rolled out officially. Still, it doesn't hurt to pay some basic attention to the words on your website and how they are read by the search engines. Yes, you can spend a lot of time and effort on search engine optimization for your site - and get some great results. But, you can get some good results and see some improvement in your page ranking by paying more attention to the basics.

1. Define Your Audience - The more narrowly you can define your audience - the easier it will be for them to find you. If your potential customers are local - be sure that your location is in your keywords. (Your keywords are in the HTML code at the top of your document). Also, make sure that your location and phone number are on most of the pages of your site. That way, people looking for businesses in your area will find you. If you work with coaches, or real estate agents, make sure that you mention that in your copy.

2. Use Your Customer's Vocabulary - What do people type in to Google when looking for you? You can find this by using Google's free keyword tracker software. Also, find where your audience hangs out online, follow them on twitter, what words are they using to describe the problem you solve. Write your website in terms of describing the problem (and your solution) rather than just writing about what you do.

3. Headlines Count - Use headline tags <h1><h2> in your code to break up your text - but also to highlight important ideas. Use the keywords your customers use to find you in your headlines if it makes sense. Your number one priority should always be the content of your site - these tips should make your content better too.

4. Tag Your Images Always include descriptive alt tags in the HTML code for your images. Not only do you help people who are visually impaired navigate your site - you also help the images from your site show up in search engines.

Just by using some of these tips, you can help ensure that your website does well - no matter which search engine your readers use.

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