22.8.09

Why do we need search engine optimization?

Widely known that attract clients through the World Wide Web significantly cheaper compared to the cost of offline advertising campaign. Thus, selecting the right keywords can provide high quality traffic.

According to studies conducted, the visitor got to your site with search engine makes approximately 5-6 times more orders than the visitor who was on the site by clicking on a graphic banner.

And there is nothing surprising work is simple psychology: the person who sent the query search, purposefully looking for something, logically, that it will be more Mary «targeted visitors», and, consequently, more valuable. Unlike visitors who clicked on a text link, which is intriguing, or whether simply click on fascinating, beautiful image.
After the banner campaign website traffic drops sharply. Search traffic is a significant advantage - indexed in search engines your website pages will give a constant flow of new visitors for the entire time of your network resources. Therefore, cost optimization and search the site very quickly pay itself.

But there is another point on whom to focus your attention. If your resource laden no need and outdated information design is a sense of disgust, while a graphic vantazhytsya few minutes, and in the site and navigation is damn leg break, all your efforts will be futile.

People who got to such a site, quickly understand and close the page, and will not return to you again.

But if you create a site with original and interesting content, if you update it regularly and well-oriented in its market segment, it can justly expect that your target audience will find you and remain loyal, even if you do not know that such promotion in search engines.

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