Search engine optimization with Google's position

Basic principles of quality assurance

Make pages for users, not for search engines. Do not deceive users by publishing different content to search engines and users. Cloaking is discouraged.
Avoid tricks intended to improve your search engine rankings. It is useful to ask: Is it useful to users? Would I do this if search engines did not exist?

Do not participate in link schemes designed to improve the ranking or PageRank of your site. In particular, avoid links to web spammers and "bad neighborhoods" on the network, as this can damage your rating.
Do not use for sending information about the site, check rankings, etc. unauthorized computer programs. Consume computing resources and violate our Terms of Service Google. Google does not recommend using tools that send automatic or programmatic queries, for example, WebPosition Gold ™.

Specific recommendations

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Avoid hidden text or hidden links.
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Do not employ cloaking or sneaky redirects.
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Do not send search engine Google automated queries.
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Do not load pages with keywords not related to the topic.

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Do not create multiple pages, subdomains, or domains with substantially duplicate content.
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Do not use doorway "pages created just for search engines, and other cutter cookie, for example, affiliate programs, original content is almost or completely absent.

This is the most common forms of deception and manipulation.

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However, Google may respond negatively to other misleading practices not listed here (eg, misspellings of names of popular sites to trick users). If one or another method of deception is not specified, it does not mean that Google approves of it.
Webmasters in their efforts to comply with the spirit of the basic principles listed above, to significantly simplify the user experience on the Internet, but because their sites are located in the search results list is higher than sites of those who spend their time looking for loopholes.

100% guarantee of first class web site position on search engine query results at a predetermined keyword or phrase can only give the owner of the search engine. And only under the condition that:
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This promise has not been given before to anyone else.
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This search engine practices providing top position on a commercial basis.