19.8.09

Quality of content

What is the content? Under the content includes not only textual information in the form of articles, essays, books, etc., but also educational audio and video recordings, thematic graphics and stuff. In general, everything that convey information to us, all this can be described as content. And, of course, content must be good - it will attract an audience and establish its good reputation, and consequently cause the consumer interest.
So what is to be this high-quality content?
1. Content that you provide to the audience, must be unique. If your information anywhere else will not occur, then it will ask for it to you. The uniqueness of the content provided you out of the total mass of your competitors. Create unique content can be in several ways:
- Create your own (the author) content;
- Find the unique content of the sources are not available or your audience, not your competitors.
Better to give preference to the first method, as well as a source of unique information can be exhausted or finds someone else.
2. Your information must be practical. 90% of the target audience is looking for a practical information, while giving their money for it. Give you a fee or free content does not matter, most importantly, that it was useful - for virtually all of your customers. The quality of your content will increase, if your information is put into practice as quickly as possible.
3. Content should be specific and to disclose every single issue to the fullest. For general information can be found for free, but the consumer pays is for a specific, detailed description of what his interests. The most optimal way to keep concrete - to provide to each question separately, the general publication. It is better to devote the publication of a particular issue than to raise more than one. All this will improve the quality of your content and attract more audience.
4. Competent and friendly presentation of content increases its value. Observe the rules of spelling, grammar and syntax is required. Do not use a specific jargon and style of speech is not understood by consumers. Presents the material in simple terms that will see every. Publications made in too «recondite» manner only alienate the consumer.
Follow these simple rules, your content is good, and therefore, will be in demand at the consumer.

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