Perception of a site

*

The fact is that visitors come on a site in search of the interesting information, and the information on a site is a text, tables and a drawing which illustrate the offered goods and services.
*

Visitors of a site fast and convenient access to the information since they value the time interests.
*

The web design is means for achievement of the purposes put before concrete business, instead of end in itself.
*

With the advent of mobile communication devices access to the Internet became possible from everywhere and at any time, environment characteristics: the office, the house, street etc. impose certain hindrances on perception of a site. The perception of design of a site depends on how access of visitors is provided to the information placed on a site.
*

The site should remain in memory of visitors, associating that them interests. There are millions the sites, thus everyone with the unique design. The site should be recognized.
*

Because of limitation of volumes of short-term memory the person, having remembered vanguard web design, to a lesser degree will remember the offered goods and services. It is necessary to consider that the information is not stored in memory eternally, and gradually erased. It is better, that in memory there was an information on the goods and services, than on web design. After all that the visitor of a site has turned to the client, it needs to remember the offer of its interesting service or the goods on a site.

*

The primary colours used in design of a site have psychophysiological influence that is shown in increase or decrease запоминаемости a site.
*

To foresee a psychophysiological status (weariness. Vivacity etc.) all visitors of a site is impossible. Bright colours can positively influence on vigorous, being in the raised status, the visitor and to have negative influence on the visitor who has got tired and being in a suppressed status. And on the contrary.
*

The specified features of perception of colour visitors, taking into account their different psychophysiological status – one of principal causes on which the design of the site calculated on a wide audience, should be neutral.
*
Mistakes:

1.

The forum and the guest book on your site is a fine possibility to competitors to leave advertising about the firm, the goods and services.
2.

If "News" on a site were updated more than a year ago for the visitor of a site it will mean that or the firm has stopped the existence, or she is not disturbed by image in the opinion of on-line clients.
3.

If the site is executed in vanguard style it is excellent advertising for the web designer (web studio), but not the goods and services.
4.

The poor-quality and poor content of a site gives the chance to assume that you have nothing to tell about yourselves and there is nothing to offer.

Important:

*

Perception of a site especially individually since it is influenced by installation which was set to itself by the visitor of a site. The sight at the world (and on a site in particular) depends that we know and that we feel: from our experience, knowledge and stereotypes.
*

The further from eyes the monitor screen, the a smaller field of vision it is located occupies. In a greater degree the site is looked through by that, instead of studied. And on the contrary.
*

The problem of the web designer – to induce the visitor to study, instead of to look through a site. However it is necessary to be cautious in a choice of means, for example, using in design of a site a small print. The effect turns out opposite – frequently the visitor remains dissatisfied and leaves a site.
*

The perception of web design depends on light exposure and time of days. The design of a site can seem faded in the afternoon days at strong light exposure. And on the contrary, the design of a site can seem juicy at site viewing in the evening days at low light exposure.

*

The design of a site is perceived differently at natural and artificial illumination.