Myths about search engine optimization

Myth # 1

Web site promotion gives 100% guarantee of breeding site on the first issue of pre-agreed key words

Disclaimer

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Suppose we want to untwist a site on specific topics of business and it can be briefly and accurately describe the five key words (phrases).

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Natural inclination is to the owner of the site to its site is occupied first position in search engines for these keywords and phrases. It comes to him many proposals on promotion of a site with 100% guarantee of classes of first positions in popular search engines for specified keywords and phrases.
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Some site owners, tempted tempting proposals for such a promotion of a site, accept the offer, but after some time convinced that the promised result is not achieved.

What went wrong? FACTS.

1.

This business is in Russia's Internet has further 10 000 sites, and the owner of each of them also wants his site took the first position in search engines for the same keywords and phrases.

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But the first place for a particular keyword or phrase into a search engine only one. Like the second, third, etc. place.
Then it turns out that if two independent web-studios, untwisting the two independent site, give a guarantee of the occupation of the site the first position on a particular keyword / phrase, one of them on their promises, obviously, does not comply. That is, the probability of promises will be no more than 50%.
If ten web studios will spin ten independent websites and will guarantee the first position for a particular keyword / phrase, nine of them on their promises deliberately do not comply. Probability promises to be no more than 10%.

If each of the 10,000 owners of sites of similar subjects to address in a web of studio promotion site, then the probability of occupation site of the first position will be no more than 0,001%.

Guarantee 100% probability of occupation site first position on the results of search engine queries for a specific keyword or phrase is unattainable.
When promotion of a site can only predict the average rating for a wide range of key words or phrases relevant or sufficiently close to the site subject and the proposed goods or services.
2.

This search engine is the practice of providing top position on a commercial basis.

Myth # 2

Web site promotion can be done in a very short time.

Disclaimer

In practice, the time costs for website promotion can range from several days to several years. It depends on the range of tasks facing the business and set for the site, as well as the amount of money allocated for website promotion.

Myth # 3

Perhaps a cheap promotion of any site.

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The more popular themes, the more sites it affects. The owners of these sites are making efforts not only on advertising their sites, but also to invest in site promotion considerable means.

Beat the competition on the Internet, means creating a site better than the competitor's site, but you must understand that the cost of site development and promotion should be superior or at least be comparable to the cost competitor to create a site and its promotion.

Myth # 4

Web site promotion can be entrusted to anyone - the result will be the same.

Disclaimer

Selecting of Web studio largely determines the quality of the site, and sometimes the fate of business.