30.8.09

7 CSS tricks for search engine optimization

Basically, all the methods listed below, will be better to treat SAR Google. The fact that the material is based on an article from the West blog SEO 2.0. I did no translate it, at the bottom of the post there is address of page where to get the material. Oh I'm very pleased with that article.

Blogger offers 7 CSS tricks to improve your site for search engines. Just a few simple steps on the CSS code of your site (as anyone) through which you can make it easier for search engines, while not spoiling the appearance, this is for the user.

Paging on CSS



Bulky articles. Most users do not have the patience, and often no time to read a large article to the end. Therefore, such articles typically divide into separate parts (competent marketing ploy). On the other hand, a great article posted on one page, will have a higher ranking in the issue. What to do? Decision - paging in the CSS.

Absolute positioning of text for SEO



The higher on the page of the website is content, the higher it will appreciate the search engines. For FS page site - this is just code. A site can contain multiple menus, third-party scripts, etc. Output is - absolute positioning in CSS. It is possible to put the content page in the upper part of the site, while on the page the user will see him in the middle.

Headings h1 - h6



I have already written about the proper use of titles for SEO. The point is not to give the text of the relevant form, meaning the code itself. Yes, you can get the text with the elementary operations in the CSS. It should be stamped tags h1 - h6 headings for the pages. In addition, you can specify your size tags. Indeed, by default, they look very large.

Replacing header images and technology sIfr with search engine optimization



Regarding web-design, design features headlines via CSS very little. But this problem is solved. Many began to use images, replacing them headlines. Founded this technique to strytom text. Initial titles simply hidden from view, replaced by the image. For this case there is a technology sIfr. This technique uses Flash to display the header in any style, with the code tags are recognized correctly.

SEO using lists (ul/ol)



The Google search engine penalizes frequent references to the key words on the page. Sometimes it ends Bán. However, in many cases it is necessary to use one word many times. Solution - Use ordered or unordered lists in CSS. The search engine allows the repetition of hand column in the lists and do not punish you for it.

Parameter Nofollow



You can use the nofollow, you can manage by PR page. After all, this option is not an obstacle robots search engine. We can raise the parameter nofollow PR important for us pages, discarding such contacts page. Why you need it? Sam Matt Cutts (the developer of Google) recommends its use so this option. Google considers options with the greatest number of internal links, the main one. That is, we only need to specify a search engine on its error, using the attribute nofollow.

How to choose a hosting

In addition to creating its own web page, it must also accommodate. Placement of web pages on the Internet called Web hosting providers hosting companies. For example, you created a page on your computer, and now you need to any user at any time could get access to it. Of course, users can view your web page directly from your computer, but for this, besides the fact that your computer has to be constantly switched on, must be constant and good speed Internet connection, not to mention the need to install complex software.

As you can see, the direct placement site on your computer is connected with many problems and high costs. Hosting is just designed to save you from a headache on this occasion. If you are using a hosting service, your page will be located directly on the server company, offering a host.


For permanent access to your site, its location is desirable for reliable hosts. The problem of choosing a reliable and quality hosting services are faced by anyone who is going to create a website on the Internet. Since your choice is of considerable importance to the quality of your site and the cost of time and effort to support and develop, the choice of hosting is very important and responsible task.

Currently hosting service provides a huge number of companies, and to choose a free or inexpensive and reliable hosting, you have the knowledge, especially relating to the specific terminology and the many nuances that are afforded to all who are looking for good web hosting.


Quality and reliability hosting plays a major role in the success of your site, because if the server is no longer cope with its responsibilities, it is immediately a negative effect on your web page.

Paid hosting involves the payment of various services, as well as the volume of your disk space and traffic is used. There is a free hosting service that gives you a place at the expense of advertising, which will be placed on your web page. But, choosing free web hosting, remember that it has several shortcomings. First, regardless of your desire, with free hosting, your page will dapple different advertising. You can not bring claims of the company in case of loss of your data, as companies in such cases does not provide any guarantees. Paid hosting services - an entirely different matter - you can claim all you meet all conditions of the contract compliance and service delivery according to your chosen tariff plan.

As a rule, free hosting is used for placement of home pages, or for placement of non-profit projects, which are undemanding to resources hosted and for which loss of data uncritically.

In general, the choice of hosting the entire leadership of the volumes provided by the disk space, as well as inbound and outbound traffic. Do not forget about the reliability of the hosting, implying bandwidth to the servers, together with their technical performance. There is no doubt of great importance and the constant presence in the network of the selected host.

Reviews of hosting companies will help you to check the reliability of your chosen host.

Trust the promises of great hosts that offer large amounts of disk space and bandwidth, as well as an unlimited number of domains, it is not necessary. Few of the companies offering such conditions, can guarantee their quality. The best option would be to find a provider that provides a reasonable number of services at a reasonable price.

Free Internet Marketing

First you wish to shake on upgrowth your FREE income accounts and construct income money credits. I leave appear forth you how royal it is to set up FREE income accounts and how I mastered trigger production for FREE.

Tell your friends, family & people you can nearly your website. Take particularly befalling and properly only the names of anyone you know. Check your email label book, your cell phone directions book, your Christmas finger catalogue and your photo album. When you get done, go within the jobs in the green pages. You could acquire the present you can appreciate a person in all but most every profession. You may arrive up provided at minimum 200 names; now shout based on the load tops throughout your business!

Setup a patronymic point and stabilize trade your comments to online forums. Did you know the present predomination in forums carry come up with online forever!

I bequeath crop up you how to clue your lattice address before 200 million bodies in ebbed as opposed to 10 minutes. You heard me right... 200 million those in dwindled as opposed to 10 minutes!

You can yield on annual classified ads. Just such a one prank various is ignored by 99% of online marketers. You undergo plain heard of conformation millions on very brief tiny amount ads? You too can take advantage of this moment ancient system to send droves of those of us to your website.

Your impel is in your list. Do you hold a index of prospects yet? If not you bequeath NOT succeed. I bequeath phase in you how to marshal the names and emails of masses such a visit your website so you can entrance them fancy an ATM machine anytime you want.

You can inscribe your own story and undergo it famed all as the web to concur automatic length income. Just fancy I am working at now. It is easy and pulls income as if not anything you hold always witnessed before.

28.8.09

Search engine optimization with Google's position

Basic principles of quality assurance


Make pages for users, not for search engines. Do not deceive users by publishing different content to search engines and users. Cloaking is discouraged.
Avoid tricks intended to improve your search engine rankings. It is useful to ask: Is it useful to users? Would I do this if search engines did not exist?

Do not participate in link schemes designed to improve the ranking or PageRank of your site. In particular, avoid links to web spammers and "bad neighborhoods" on the network, as this can damage your rating.
Do not use for sending information about the site, check rankings, etc. unauthorized computer programs. Consume computing resources and violate our Terms of Service Google. Google does not recommend using tools that send automatic or programmatic queries, for example, WebPosition Gold ™.

Specific recommendations


#

Avoid hidden text or hidden links.
#

Do not employ cloaking or sneaky redirects.
#

Do not send search engine Google automated queries.
#

Do not load pages with keywords not related to the topic.

#

Do not create multiple pages, subdomains, or domains with substantially duplicate content.
#

Do not use doorway "pages created just for search engines, and other cutter cookie, for example, affiliate programs, original content is almost or completely absent.

This is the most common forms of deception and manipulation.

*

However, Google may respond negatively to other misleading practices not listed here (eg, misspellings of names of popular sites to trick users). If one or another method of deception is not specified, it does not mean that Google approves of it.
Webmasters in their efforts to comply with the spirit of the basic principles listed above, to significantly simplify the user experience on the Internet, but because their sites are located in the search results list is higher than sites of those who spend their time looking for loopholes.

100% guarantee of first class web site position on search engine query results at a predetermined keyword or phrase can only give the owner of the search engine. And only under the condition that:
1.

This promise has not been given before to anyone else.
2.

This search engine practices providing top position on a commercial basis.

27.8.09

Myths about search engine optimization

Myth # 1




Web site promotion gives 100% guarantee of breeding site on the first issue of pre-agreed key words

Disclaimer

*
Suppose we want to untwist a site on specific topics of business and it can be briefly and accurately describe the five key words (phrases).

*
Natural inclination is to the owner of the site to its site is occupied first position in search engines for these keywords and phrases. It comes to him many proposals on promotion of a site with 100% guarantee of classes of first positions in popular search engines for specified keywords and phrases.
*
Some site owners, tempted tempting proposals for such a promotion of a site, accept the offer, but after some time convinced that the promised result is not achieved.

What went wrong? FACTS.

1.

This business is in Russia's Internet has further 10 000 sites, and the owner of each of them also wants his site took the first position in search engines for the same keywords and phrases.

#

But the first place for a particular keyword or phrase into a search engine only one. Like the second, third, etc. place.
Then it turns out that if two independent web-studios, untwisting the two independent site, give a guarantee of the occupation of the site the first position on a particular keyword / phrase, one of them on their promises, obviously, does not comply. That is, the probability of promises will be no more than 50%.
If ten web studios will spin ten independent websites and will guarantee the first position for a particular keyword / phrase, nine of them on their promises deliberately do not comply. Probability promises to be no more than 10%.

If each of the 10,000 owners of sites of similar subjects to address in a web of studio promotion site, then the probability of occupation site of the first position will be no more than 0,001%.

Guarantee 100% probability of occupation site first position on the results of search engine queries for a specific keyword or phrase is unattainable.
When promotion of a site can only predict the average rating for a wide range of key words or phrases relevant or sufficiently close to the site subject and the proposed goods or services.
2.

This search engine is the practice of providing top position on a commercial basis.

Myth # 2



Web site promotion can be done in a very short time.

Disclaimer

In practice, the time costs for website promotion can range from several days to several years. It depends on the range of tasks facing the business and set for the site, as well as the amount of money allocated for website promotion.

Myth # 3



Perhaps a cheap promotion of any site.

Disclaimer

*

The more popular themes, the more sites it affects. The owners of these sites are making efforts not only on advertising their sites, but also to invest in site promotion considerable means.

Beat the competition on the Internet, means creating a site better than the competitor's site, but you must understand that the cost of site development and promotion should be superior or at least be comparable to the cost competitor to create a site and its promotion.

Myth # 4



Web site promotion can be entrusted to anyone - the result will be the same.

Disclaimer

Selecting of Web studio largely determines the quality of the site, and sometimes the fate of business.

Perception of a site

*

The fact is that visitors come on a site in search of the interesting information, and the information on a site is a text, tables and a drawing which illustrate the offered goods and services.
*

Visitors of a site fast and convenient access to the information since they value the time interests.
*

The web design is means for achievement of the purposes put before concrete business, instead of end in itself.
*

With the advent of mobile communication devices access to the Internet became possible from everywhere and at any time, environment characteristics: the office, the house, street etc. impose certain hindrances on perception of a site. The perception of design of a site depends on how access of visitors is provided to the information placed on a site.
*

The site should remain in memory of visitors, associating that them interests. There are millions the sites, thus everyone with the unique design. The site should be recognized.
*

Because of limitation of volumes of short-term memory the person, having remembered vanguard web design, to a lesser degree will remember the offered goods and services. It is necessary to consider that the information is not stored in memory eternally, and gradually erased. It is better, that in memory there was an information on the goods and services, than on web design. After all that the visitor of a site has turned to the client, it needs to remember the offer of its interesting service or the goods on a site.

*

The primary colours used in design of a site have psychophysiological influence that is shown in increase or decrease запоминаемости a site.
*

To foresee a psychophysiological status (weariness. Vivacity etc.) all visitors of a site is impossible. Bright colours can positively influence on vigorous, being in the raised status, the visitor and to have negative influence on the visitor who has got tired and being in a suppressed status. And on the contrary.
*

The specified features of perception of colour visitors, taking into account their different psychophysiological status – one of principal causes on which the design of the site calculated on a wide audience, should be neutral.
*
Mistakes:

1.

The forum and the guest book on your site is a fine possibility to competitors to leave advertising about the firm, the goods and services.
2.

If "News" on a site were updated more than a year ago for the visitor of a site it will mean that or the firm has stopped the existence, or she is not disturbed by image in the opinion of on-line clients.
3.

If the site is executed in vanguard style it is excellent advertising for the web designer (web studio), but not the goods and services.
4.

The poor-quality and poor content of a site gives the chance to assume that you have nothing to tell about yourselves and there is nothing to offer.

Important:

*

Perception of a site especially individually since it is influenced by installation which was set to itself by the visitor of a site. The sight at the world (and on a site in particular) depends that we know and that we feel: from our experience, knowledge and stereotypes.
*

The further from eyes the monitor screen, the a smaller field of vision it is located occupies. In a greater degree the site is looked through by that, instead of studied. And on the contrary.
*

The problem of the web designer – to induce the visitor to study, instead of to look through a site. However it is necessary to be cautious in a choice of means, for example, using in design of a site a small print. The effect turns out opposite – frequently the visitor remains dissatisfied and leaves a site.
*

The perception of web design depends on light exposure and time of days. The design of a site can seem faded in the afternoon days at strong light exposure. And on the contrary, the design of a site can seem juicy at site viewing in the evening days at low light exposure.

*

The design of a site is perceived differently at natural and artificial illumination.

22.8.09

Why do we need search engine optimization?

Widely known that attract clients through the World Wide Web significantly cheaper compared to the cost of offline advertising campaign. Thus, selecting the right keywords can provide high quality traffic.

According to studies conducted, the visitor got to your site with search engine makes approximately 5-6 times more orders than the visitor who was on the site by clicking on a graphic banner.

And there is nothing surprising work is simple psychology: the person who sent the query search, purposefully looking for something, logically, that it will be more Mary «targeted visitors», and, consequently, more valuable. Unlike visitors who clicked on a text link, which is intriguing, or whether simply click on fascinating, beautiful image.
After the banner campaign website traffic drops sharply. Search traffic is a significant advantage - indexed in search engines your website pages will give a constant flow of new visitors for the entire time of your network resources. Therefore, cost optimization and search the site very quickly pay itself.

But there is another point on whom to focus your attention. If your resource laden no need and outdated information design is a sense of disgust, while a graphic vantazhytsya few minutes, and in the site and navigation is damn leg break, all your efforts will be futile.

People who got to such a site, quickly understand and close the page, and will not return to you again.

But if you create a site with original and interesting content, if you update it regularly and well-oriented in its market segment, it can justly expect that your target audience will find you and remain loyal, even if you do not know that such promotion in search engines.

Search Engine Optimization

You often hear the word SEO, search engine optimization or website optimization and not always understand what the essence of these words and how they can be useful for you and your business.
People looking for specific information on the Internet, using search queries that meet their needs or desires. These people are the best customers, as is well known that searching for and not impeded buy, finding the required product or service. The trouble is that people in his impatient nature, and because many of them are interested in information that is more than the top 10 in Google or Yahoo, because everything you need to find the first page.
Seo - Optimization - is the work of promotion of sites in the top 10 or 5 search engines. To achieve best results, SEO specialists, first of all, conduct search engine optimization site.
Search engine optimization site - a complex of measures aimed at improving the appearance and internal structure of the web site, thereby improving the «treatment» to the search engines. Seo - Optimization - a painstaking job that requires great effort, prolonged labor and sometimes imagination in the individual approach to each client.
Seo Optimization site includes several important measures:
# Analysis of site and its competitors.
# Selection of the key requests.
# Work with the internal structure of the site.
# A clear delineation of sections of the site.
# Setting up navigation.
# Cleanup code from «junk».
# Changes in content or writing new content for key requests.
As a result we get a clean site, which on the one hand is not burdensome for users, on the other - search engines with pleasure his indeksing and sites for competitors.

19.8.09

Quality of content

What is the content? Under the content includes not only textual information in the form of articles, essays, books, etc., but also educational audio and video recordings, thematic graphics and stuff. In general, everything that convey information to us, all this can be described as content. And, of course, content must be good - it will attract an audience and establish its good reputation, and consequently cause the consumer interest.
So what is to be this high-quality content?
1. Content that you provide to the audience, must be unique. If your information anywhere else will not occur, then it will ask for it to you. The uniqueness of the content provided you out of the total mass of your competitors. Create unique content can be in several ways:
- Create your own (the author) content;
- Find the unique content of the sources are not available or your audience, not your competitors.
Better to give preference to the first method, as well as a source of unique information can be exhausted or finds someone else.
2. Your information must be practical. 90% of the target audience is looking for a practical information, while giving their money for it. Give you a fee or free content does not matter, most importantly, that it was useful - for virtually all of your customers. The quality of your content will increase, if your information is put into practice as quickly as possible.
3. Content should be specific and to disclose every single issue to the fullest. For general information can be found for free, but the consumer pays is for a specific, detailed description of what his interests. The most optimal way to keep concrete - to provide to each question separately, the general publication. It is better to devote the publication of a particular issue than to raise more than one. All this will improve the quality of your content and attract more audience.
4. Competent and friendly presentation of content increases its value. Observe the rules of spelling, grammar and syntax is required. Do not use a specific jargon and style of speech is not understood by consumers. Presents the material in simple terms that will see every. Publications made in too «recondite» manner only alienate the consumer.
Follow these simple rules, your content is good, and therefore, will be in demand at the consumer.

18.8.09

The Origin Of The Species Of Search Engines, Part 2

As the internet grew in popularity, then exploded into a huge amount of data, search engines faced increasing challenges. As thousands of pages are added every day, and many of those are changed on a daily basis, search engines have to constantly update their information regarding those sites. Part of the search engine race has been attempts to make the crawling more efficient and faster, so that the search engines can document new web sites when they come up. Some search engines download entire sites and keep the entire thing in its own hard drives.

When one thinks of modern search engines, the thing that most likely comes to mind is Google. It definitely wasn’t one of the pioneers, since it only started to gain popularity around 2001. However, it grew insanely fast, and now has the majority market share by far of any search engine, with 74% of all searches in the world made by Google. Its popularity can be attributed to the fact that it brought about many new and revolutionary techniques for listing pages. It considered factors such as popularity, original content, choices of past searches, how many other sites link to the one in question, and more than 100 other factors. These brought the best results to the top of the page.

The success of Google not only affected the everyday user’s habits, but also the development of almost all other search engines on the market. Search engines today spend their capital developing intricate algorithms to decide which sites belong at the top of the rankings. Other top search engines include Yahoo! Search, AltaVista, and Windows Live Search. Since there are so many choices working so efficiently to index the latest web sites and information, you can surely benefit from using them. You can use search engines to track people down, find out new information, and determine important marketing factors.

The Origin Of The Species Of Search Engines, Part 1

Search engines have revolutionized the way that we use computers. Instead of data being a bunch of files in an archive that requires file cards to look up, data is extremely versatile and constantly at the tips of our fingers. If you want a document that you wrote a few weeks ago, you only have to remember a few of the words that you used to be able to search for it across your whole hard drive. It is easy to take this convenience for granted, until you consider what the alternative would be – tedious systems of archival.

The first true search engine was called Archie. It was coded in 1990 by a student. The program would go through all of the files on a particular sites, and scour them for information used for directories. Then it would save all of this information, and turn it into a database of files. This database was easily searched using Archie. Archie was not known to the public, but created lots of excitement in the world of computer science.

The next important advance in search engines was the Gopher program. Archie had a weakness that Mark McCahill noticed, and that was that it only searched titles, and not the contents of files. So he wrote Gopher, which indexed text files for quick and easy searching. Gopher is usually associated with other programs called Veronica and Jughead, which dealt with the actual searching algorithms for finding files within the Gopher index.

These file services were all leading up to the next big advance in search engines, and that was to put one on the web. The first search engine on the internet was Wandex, which allowed users to search for words in the titles of web pages that had been indexed by the crawler program. The first search engine to show a sign of things to come was WebCrawler. This engine established many modern standards, including the ability to search entire web pages for any word contained within.

Web Design Templates To Jump Start Your Creativity

Designing a brand new web site or re-designing one that is beginning to look a bit jaded used to be a daunting task. The computer screen just sat there staring back and you and challenging you to be your creative best. With web design templates you no longer need to be intimidated at the thought of giving your website a new look.

Web design templates help you jump start your creative process. If you do a search on the Internet you will find loads of sites that offer you galleries of free templates in every design theme imaginable. So take your pick and get a head start on your web designing attempt. These free templates are easy to preview and convenient to download.

Most free sites have a huge choice of flash templates, website templates and even PowerPoint templates for you to choose from. These ready-made, free web designs can be used as a foundation for your web site and are completely customizable, allowing you to still have creative control over your web site. Almost all web site templates include Photoshop (PSD) file, HTML file, CSS, images and fonts. PowerPoint templates usually include a slide master page and a title master page as well as three image backgrounds.

If you are extremely choosy and cannot find a free template that meets your unique requirements, there are plenty of premium web design templates available for a rather small fee. Think of your paid web design template as a small but very profitable investment, considering the revenue you expect to generate from your newly revamped web site.

Depending on the content of your web site you can choose web design templates in a wide variety of themes including Architecture, Beauty & Fashion, Business, Cars, Entertainment, Interior & Exterior Design, Flowers & Gifts, Heath & Fitness, Jewelry, Music or Travel & Vacation.

17.8.09

The Truth About SEO And Meta Tags

In earlier days, when the Internet was still pretty new meta tags were everything. They were vital in helping search engines determine what the site was all about and how to rank the site in their search results. When the databases were smaller and more manageable, this meta tag provided a quick and easy way to figure out which keywords were important on a site. At that time, meta tags were king. Many SEO services could get web sites placed high because of the presence of meta tags.

As the Internet grew larger beyond all expectations, there was fierce competition in trying to get into the search engine’s top ranking. SEO services who could not get their sites ranked through fair means resorted to unfair means. In an effort to bring traffic to their site they abused the system by incorporating useless and completely irrelevant keywords into their meta tags.

With the result that today, Google and most other major search engines pay little or no attention to meta tags. What is given more importance is the content within the pages of the site. A few engines still take notice the words within the meta tags, but they are used more as minor supplements to the actual content and title tag of the web page.

So, should you or shouldn’t you use meta keyword tags anymore? It certainly couldn’t hurt to use it. Search engines use many different factors to determine site rankings, so it makes good sense to use meta tags along with any other acceptable and legitimate technique that is available. At best, it increases your chances of getting a higher ranking and there’s no downside to it unless you rampantly stuff your page with irrelevant keywords.

If you still intend using meta tags, first write your content based on relevant keywords and then create a title tag and meta description tag using the same keywords.

15.8.09

SEO tips and tricks to promote website

1. Link popularity through search engines - Submit you website to main search engines. Once you optimize your pages and are able to position within the top 10 or 20 websites using a particular keyword, you will get steady targeted traffic, guaranteed.

2. Doing pay-per-click search engines- Main SEOs offers the possibility for you pay for your ranking. If you do not want to be bothered with optimization, pay-per-click is a popular alternative.

3. Taking advantage of link exchanges - This internet marketing SEO tactic is completed by searching for other high-ranking sites connected to your website or within your market and request a trade of links.

4. Doing joint ventures with collaborates - Partner with other editors or webmasters connected to your market and strike an agreement to help promote each other`s businesses.

5. Start referral marketing - If you previously have clients who came back more than once, encourage them to refer you to other internet users that they know. Set up an incentive for them like providing discounts or offering a free quality gift. This way, your customers will be attracted to contribute in this internet marketing SEO strategy.

6. Set up building your own opt-in newsletter - Having your own news letter gets you points for credibility. It will as well help you stay in touch with your customers. You can initiate an ad corner and market your own products or services to subscribers. You can as well earn additional income from advertising sales.

7. Look up Ezine advertising - For just a few dollars, you can reach 1000s of targeted prospects.

8. Doing article submissions - You can write articles depending on your specific region of interest and after that submit them editors and webmasters in your market. You can as well submit them to free article submission sites for others to reprint them

Search and SEO

Location based mobile search on smart phones like i-Phone, BlackBerry Storm, Sony XPERIA, HTC HD but also more Google phones to come will change business. The proliferation of those mobiles will result in a critical mass. More people will search for the next bank or ATM, Chinese Restaurant or store selling a particular brand nearby.

Semantic SEO


While semantic search is slow to catch on and the attempts to implement have been far from perfect I’ve seen apps and methods often with SEO in mind using semantic technology. That is technology understanding the meaning instead of just counting words or links like Google, technology to bring about a significantly better user experience. It might be a search engine that soon everybody will add to hers or his site or another kind of adds on. In 2009 this overdue development will finally get traction.

Rankings and Page Rank

Rankings and Page Rank will finally go the way of hits. Serious webmasters will care less and less for them and focus on real website success metrics.

Google monopoly

The Google search monopoly will become even more apparent in more and more countries. Facing it the people will increasingly seek alternatives and as other search engines aren’t better turn to other ways of finding what they look for on the Web, mostly in social contexts like blogs, communities, social bookmarking and browsing services.

Shift from traditional advertising to search marketing

As TV and print advertising budgets will melt search marketing budgets will be stepped up to get measurable results and a clearly defined ROI beyond simple brand recognition.

Shift from PPC to organic SEO

People spending massive amounts for a while on PPC ads like Google Ad words will more often consider investing in long term organic SEO.

Google employees switching sides

The 10k “Permanent temps” who have been “downsized” at Google will switch sides and work both for SEO companies, Google competitors and come up with their own business ideas.

Value SEO vs SEO tricks

The value in SEO will outdo old school SEO tricks. Content creation, social networking and reputation building will be key more than ever. The tasks of SEO will shift from programming, website tweaking.

SEO criminal’s vs professionals

With the emergence of hacking blogs and websites “for SEO reasons” the black hats have crossed the line between cheating search engines and downright criminal’s behavior. Whoever will want to be taken seriously as a SEO professional will have to deal with ethics?

Link popularity vs real popularity

Links will become less important for search engine algorithms. With more and more data coming in from personalization, Search Wiki, Google Chrome and Google Analytics etc., Google will lower the value of links to rank websites and based on real popularity with users instead.

14 Tips to Getting Better Rankings

Organic traffic is probably the best thing that has ever happened to webmasters, but to fully take advantage of organic traffic from the search engines, one must optimize for it. Although I won’t guarantee that you will get absolute sudden results, considering that there is a lot more factors that determine your site’s rankings than just on-page optimization, but what
Let your links flow anchor text juice and PageRank throughout your web structure. (All your internal pages) This includes any page, whether it be your privacy policy or your about page. Matt Cutts even suggests removing nofollow on your privacy policy pages as well if you had nofollow enabled previously.
Consider using keyword tools to research keywords that are vigorously searched up that aren’t competitive. You can find great keyword tools that I recommend here.

Have optimized permalinks. Like what Matt Cutt sometimes does to his blog posts when a title tag is too long, he sums up his permalinks in two to three words. The little things help the most.

Add alt tags to your pictures.
Although people say keyword density makes a huge difference, it is only one of the factors. Vigorously using really repetitive keywords that they become disruptive can be very bad in Google’s eyes. Although keyword density is still a factor, using the keyword 4-6 times through out your post will be enough to catch Google’s attention, so don’t over do it. It will hurt more than it will help!

Use related posts, recent posts, recently commentated posts, or any widget that can help to build a solid link structure, can help to spread the “link love” throughout your site, and better your site’s web structure as well as help the user in their end.

Have a “Share this” button like I have displayed in every post. Although it doesn’t help in terms of search engine optimization, it helps indirectly if you got some really interesting stuff to say and people love it. This goes to posting great informative posts as well to get natural link backs to help your overall search engine performance.

Don’t target broad keywords first, you will only see disappoint in the near future. Slim down on keywords that you know you can rank for and build from the bottom up.

Although, meta tags aren’t considered to be as important as it used to be, it still have some impact none the less. Having great informative meta descriptions that have the keyword you want to rank for one or two times, can be the difference from ranking first or second. A plugin that I recommend to Wordpress lovers is the All in One SEO plugin or the Head2Space plugin for easy search engine optimization options.

Use your bold and italic on your word editor on links that are important. This hints to search engines that this is somewhat of more importance.

Create a better internal web structure and use h2 on your post titles if it doesn’t already use h2.

Have an overall summarized introductory paragraph with the main keywords you want to hit in it. The first few sentences are the most vital for the search engine’s end as well as a great convenience for readers.

Lastly, use common sense. Although you may be thinking, what does he mean when he says use common sense, I mean, don’t do anything that you know will put you in a position to think other wise with the search engines. Stay clean from actions that you know may cause your site discomfort. No one can give you a search engine optimization tool that is 100%. Use both the power of research and your common knowledge to find good keywords as well.

Follow these tips, and we’ll guarantee that you will easier reach your keyword destination if you just put a little bit of effort into it. Anything done to somehow “trick” Google’s algorithm, will most likely only hurt you more than it will help you in the long term. Over optimizing with keyword density or keyword stuffing is bad if you look at it both ways.

In other words, through all Google’s hard work and it’s changes in their algorithm, their one goal is clear from the start. They want websites that give value and they plan on reaching that goal no matter what. If your site gives just that, you are fine for years to come. Any SEO guru can say they know what they are doing, but in reality, they are just webmasters like you, just trying to figure out what Google is up to as well.


Web Development – The Hardest Part

A web site whether created by a business (for business purposes) or by an individual for personal reasons reflects the image of its owner. This fact makes it all the more important to have a good website in terms of both looks and utility. For a business the website is your link to the global market and therefore, for projecting a good professional image it is very important that the business has a good website.

The Internet has come a long way from its initial days when it was only a treasure house of information and knowledge. Today the Internet is one of the most important marketing tools available to a business that provides it access to a global market.

The Internet provides a common platform for buyers and sellers to interact and satisfy their individual needs. Thus, with the website becoming very vital for the business, the process of website development has gained increasingly more importance as compared to a few years back.
Web development refers to the process of creation of a website. The web developer can actually be referred to as the creator of the website.

From the minute details to the larger issues that need to be catered to for creating a website is all looked after by the web development team. Web development mainly relates to the technical aspect of website creation. Right from the client coding requirements to the server coding assignments all come within the purview of web development.

A web developer is actually the technical man who is always behind the scenes but is the one who actually makes things happen. Web development involves a team of people who carry out the various tasks and in the end put all the pieces together beautifully so that the website is complete and functions effectively.

Some of the tasks that have to be dealt with by a web development team include client-coding, server coding and getting the server configuration right. Several languages like HTML, Flash, XML to name a few come into play in the creation of a website. A web developer has to be well versed with the different languages involved.

The creation of a website involves numerous complicated steps and procedures unlike what it appears to a visitor. All these together can be called web development.

The web developer has to be sure of what the final output is going to look like and has to work backwards to ascertain the various tools (like the various languages) that must be used for achieving the desired results. The web developer must be totally in control of the issue and should know the site inside out and should have the solutions to all the client’s queries or problems.

The web developer should not only be fluent with all the technical aspects of his job he should have an element of creativity so that he is able to apply his knowledge to incorporate all the requirements of the client and finally provide a fabulous website.

How Photo Blogging Makes You Money?

Many people feel that photo blogging is the most exciting kind of blogging that exists. Building and maintaining a photo blog is no more difficult than creating and updating a text-based blog, and many people feel that the internet's high speed, full-color technology reaches the pinnacle of its appeal with the transmission of images.

Posting photographs in a blog format on a daily, weekly, or occasional basis is a great way to express yourself while reaching viewers in an emotionally charged and aesthetically engaging way, and surfing photo blogs can help you to get a whole new perspective on the world in which we live. Setting up AdSense on your Blog is a breeze, and you can complete the whole process in less then an hour.

Many people who run image blogs are photographers by trade, but photo blogging is also very popular among hobbyists and amateur shutterbugs. To be certain, a lot of the most popular photo blogs have gained attention because the pictures on them are of the highest artistic caliber, and a lot of the people who run these striking blogs are graduates of prestigious art schools and have impressive professional portfolios.

However, some of the most well known and most often visited photo blogs are as notable for their concepts as for the pictures themselves. Certain photo blogs, like the popular "Cute Overload" which features picture after picture of adorable animals, are more about the thematic content of the pictures than they are about the style in which the snapshots are taken.

The fact that photo blogs range from forums to display the work of highly skilled artisans to playful collections of curiosities shows that photo blogging is a truly diverse form. The fact that photo blogs are so easy to build and to update makes this kind of visual communication very democratic, and enables people at all skill levels to become a part of the global conversation about the nature and value of photography today.

Whether you are an artist or hobbyist who wants to create a photo blog, or whether you are just somebody who enjoys learning about new places and things, spending some time looking at the most popular photography blogs on the internet can be a very rewarding endeavor. You can travel to another place or another time by seeing pictures of faraway locations and long-gone eras.

You can see your own neighborhood with fresh eyes by discover how local artists have photographed the town or city in which you live. Photo blogging allows people to communicate all of these things and more, which makes it a very exciting part of the modern blogosphere. If the best thing about web technology is that it allows people to reach each other in a very personal way from across great distances, then in many ways photo blogs are the most successful kind of web sites.
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