Website Promotion Articles is one of the most effective ways of web promotion on the Internet. SEO articles is to provide resources such content, which would "like" search engines. The essence of progress is that the site held the upper lines in the results of search issue. Typically, the purpose of SEO copywriting, this or that article - website promotion in search engines. Website Promotion Articles need to increase the number of visitors or potential customers.
There are a number of rules, which obeys the search engine optimization articles. The first and most important rule - the text should be unique, do not have matches on the Internet. The fact that search engines do not include references in the texts that are copied from other web resources. If placed neunikalni article - website promotion becomes difficult of access to, because the copied text does not give any result. Some believe that the promotion of articles or references may replace advertising brokers offer catch traffic. But this is misleading, in such exchanges entirely different purpose.
SEO Articles
After creating an article to place a link to the text. Website Promotion Articles suggests that reference should be clearly picked up on the subject article. Best link - a link to the home page, it will help improve resource indexing by search engines. Search engine optimization articles and consider another point - is the number of links. If full text links, the search engines can make this page to the blacklist and its contents will not fall in the index. If you plan to promote the site articles, had just put a unique article - and website promotion involves a lot of other actions.
Search engine optimization articles also mean writing SEO-specific articles and texts, that is, those articles in which specially selected keywords have met many times. It should be borne in mind that articles to promote your site requires special attention and admits unreadable texts, created just for search engines. SEO articles - is a special creative process that requires haste. Given that the site should seek to accommodate the text, to write articles - promotion of the site may take some time
19.9.11
Promote your site with articles
How to correctly write the article? Surely, any person somehow associated with the blogosphere or just the internet, occurred to a similar question. And many of us are neither writers nor by professional journalists and do not appear frequently in seminars and not every day, participate in conferences.
So, any article should consist of introduction, main part and conclusion. Depending on the type of paper, the bulk is usually divided into 2-3 blocks of meaning. It is important not to overdo it with paragraphs. They must be neither too little nor too much. If everything written monolithic text, this article difficult to read.
But each new proposal with a new paragraph creates the effect of fragmentation.
In general, the rule is simple: one topic, one issue is over whether the idea - one paragraph. To achieve zv'yazanosti text, it is important to use the so-called word-insertion. In our paper, they underlined. Preferably, the article was written literary language, grammar and spelling correctly, and take into account the target audience, its language and interests.
In addition, distinguish several types of articles. We consider here such as "article - problem" (there it is faq material), survey and article evaluation (critique).
The articles that suggest ways to resolve problems, usually described by the same problem, and offered highlights possible ways of its solution, and the expected results.
So, in the introduction, in fact, puts the problem description. The main part of offering solutions and consider possible outcomes. (Remember connecting words!) In conclusion we express our opinion on the issue.
The articles of this type are accepted:
- Address a his speech directly to the reader;
- Use quotes;
- Asking rhetorical questions.
Review articles are usually written in a restrained style, correctly and without weighing all the emotions "for" and "against" the issue under consideration or phenomenon.
In the introduction, ask the subject without expressing our attitude to the subject. The main part of a paragraph place the arguments "for", together with estimates and examples. Further, the second paragraph highlight possible shortcomings of the discussed subject, as to estimates and examples. Every paragraph starting thematic acceptable proposal. Finally, describe our balanced attitude, or sum up the discussion of arguments "for" and "against."
In the article we have estimated, however, give a personal assessment on the topic. You must clearly mark our point of view and renew its respective arguments. In the introduction to the topic and set clear and clearly express our views. The main part express ideas that explain our attitude to the subject. Every new idea with supporting reasons and examples puts a single paragraph.
Also, briefly highlight existing and opposition views, and arguments that underpin it. In conclusion, we again express our initial opinion, formulating it in other words, and giving new examples.
Recommended articles like this still write a balanced, sustained, so as not to cause a flurry of negative emotions (why do they you?) The possible opponents.
And finally (if you're reading this, then you still not bored;), we can conclude that, depending on your theme and objectives of writing, before you several options (in any case, it is important to remember the readers and that not everyone may agree with your point of view. So write correctly, clearly and explicitly express their opinions. In the name of writing that, in essence, is your issue.
So, any article should consist of introduction, main part and conclusion. Depending on the type of paper, the bulk is usually divided into 2-3 blocks of meaning. It is important not to overdo it with paragraphs. They must be neither too little nor too much. If everything written monolithic text, this article difficult to read.
But each new proposal with a new paragraph creates the effect of fragmentation.
In general, the rule is simple: one topic, one issue is over whether the idea - one paragraph. To achieve zv'yazanosti text, it is important to use the so-called word-insertion. In our paper, they underlined. Preferably, the article was written literary language, grammar and spelling correctly, and take into account the target audience, its language and interests.
In addition, distinguish several types of articles. We consider here such as "article - problem" (there it is faq material), survey and article evaluation (critique).
The articles that suggest ways to resolve problems, usually described by the same problem, and offered highlights possible ways of its solution, and the expected results.
So, in the introduction, in fact, puts the problem description. The main part of offering solutions and consider possible outcomes. (Remember connecting words!) In conclusion we express our opinion on the issue.
The articles of this type are accepted:
- Address a his speech directly to the reader;
- Use quotes;
- Asking rhetorical questions.
Review articles are usually written in a restrained style, correctly and without weighing all the emotions "for" and "against" the issue under consideration or phenomenon.
In the introduction, ask the subject without expressing our attitude to the subject. The main part of a paragraph place the arguments "for", together with estimates and examples. Further, the second paragraph highlight possible shortcomings of the discussed subject, as to estimates and examples. Every paragraph starting thematic acceptable proposal. Finally, describe our balanced attitude, or sum up the discussion of arguments "for" and "against."
In the article we have estimated, however, give a personal assessment on the topic. You must clearly mark our point of view and renew its respective arguments. In the introduction to the topic and set clear and clearly express our views. The main part express ideas that explain our attitude to the subject. Every new idea with supporting reasons and examples puts a single paragraph.
Also, briefly highlight existing and opposition views, and arguments that underpin it. In conclusion, we again express our initial opinion, formulating it in other words, and giving new examples.
Recommended articles like this still write a balanced, sustained, so as not to cause a flurry of negative emotions (why do they you?) The possible opponents.
And finally (if you're reading this, then you still not bored;), we can conclude that, depending on your theme and objectives of writing, before you several options (in any case, it is important to remember the readers and that not everyone may agree with your point of view. So write correctly, clearly and explicitly express their opinions. In the name of writing that, in essence, is your issue.
7.6.11
Google Changes May Affect Small Business SEO
TORONTO -- At the beginning of the Web era, many search queries were only a few keywords in length. Times change, and Web users are now searching by using longer queries of more than three words.
As Web searching habits are changing, so is search engine giant Google -- with serious implications for how businesses' sites are ranked as well.
At a keynote presentation at the Search Engine Strategies (SES) Toronto conference, Maile Ohye, senior developer programs engineer at Google, explained how Google's "May Day" update -- which actually began impacting search results on April 28 -- changed the way Google indexes so-called 'long-tail" queries, in which a user enters multiple keywords for a search.
The impact of the May Day update has caused the displacement of countless numbers of websites from Google's search index as the relevancy algorithms changed. But Ohye explained to the capacity crowd that Google does hundreds of updates to its search algorithms every year, and that the May Day update was a necessary one to better tackle the long tail of search.
"Some people weren't developing quality content on long search terms," she said. "It wasn't a violation of our guidelines, but it wasn't what we wanted. So for long-tail queries, we now just consider them as all other queries and place as much value on them as we do into shorter queries."
Ohye added that simply having boilerplate copy -- even for longer length keyword searches -- isn't acceptable on websites, as users still want relevance.
"In a nutshell, content is king," Ohye said, adding that the May Day update was just one of many updates Google is working on to improve the relevancy of its algorithm for ranking long-tail content queries.
May Day Versus Caffeine
The May Day update came just ahead of Google's recent Caffeine update to its overall infrastructure, and while both can have a dramatic impact on search rankings, the two efforts differ significantly.
Ohye explained that May Day is a pure ranking change effort to make long-tail queries more relevant, whereas Caffeine is about the actual indexing infrastructure: With Caffeine, Google can take its Web index and have the ability to update one document at time.
As an analogy, Ohye said that before Caffeine, updating the index was like having to do a full load of laundry. With Caffeine, she said, it's like having the ability to wash just a single shirt.
"Caffeine increases document freshness by at least 50 percent," Ohye said. "On a per-document basis, we can now attach more metadata, which provides a deeper way to look at content and can lead to ranking updates more quickly for Google."
Metadata and Social Links in SEO
On the topic of metadata, Ohye said that Google is now once again pulling its search index descriptions, or snippets, from website metadata description information. Ohye noted that for several years, Google considered metatags as a spam technique, but are now again considering meta description information when determining overall search relevancy.
She also addressed how an organization's use of social media to help promote their search engine ranking might help, but it's not the primary route to get better rankings
"It's great to have a Twitter account and a blog to attract readers," Ohye said. "But right now, it's better for webmasters to prioritize and having a great website first."
As Web searching habits are changing, so is search engine giant Google -- with serious implications for how businesses' sites are ranked as well.
At a keynote presentation at the Search Engine Strategies (SES) Toronto conference, Maile Ohye, senior developer programs engineer at Google, explained how Google's "May Day" update -- which actually began impacting search results on April 28 -- changed the way Google indexes so-called 'long-tail" queries, in which a user enters multiple keywords for a search.
The impact of the May Day update has caused the displacement of countless numbers of websites from Google's search index as the relevancy algorithms changed. But Ohye explained to the capacity crowd that Google does hundreds of updates to its search algorithms every year, and that the May Day update was a necessary one to better tackle the long tail of search.
"Some people weren't developing quality content on long search terms," she said. "It wasn't a violation of our guidelines, but it wasn't what we wanted. So for long-tail queries, we now just consider them as all other queries and place as much value on them as we do into shorter queries."
Ohye added that simply having boilerplate copy -- even for longer length keyword searches -- isn't acceptable on websites, as users still want relevance.
"In a nutshell, content is king," Ohye said, adding that the May Day update was just one of many updates Google is working on to improve the relevancy of its algorithm for ranking long-tail content queries.
May Day Versus Caffeine
The May Day update came just ahead of Google's recent Caffeine update to its overall infrastructure, and while both can have a dramatic impact on search rankings, the two efforts differ significantly.
Ohye explained that May Day is a pure ranking change effort to make long-tail queries more relevant, whereas Caffeine is about the actual indexing infrastructure: With Caffeine, Google can take its Web index and have the ability to update one document at time.
As an analogy, Ohye said that before Caffeine, updating the index was like having to do a full load of laundry. With Caffeine, she said, it's like having the ability to wash just a single shirt.
"Caffeine increases document freshness by at least 50 percent," Ohye said. "On a per-document basis, we can now attach more metadata, which provides a deeper way to look at content and can lead to ranking updates more quickly for Google."
Metadata and Social Links in SEO
On the topic of metadata, Ohye said that Google is now once again pulling its search index descriptions, or snippets, from website metadata description information. Ohye noted that for several years, Google considered metatags as a spam technique, but are now again considering meta description information when determining overall search relevancy.
She also addressed how an organization's use of social media to help promote their search engine ranking might help, but it's not the primary route to get better rankings
"It's great to have a Twitter account and a blog to attract readers," Ohye said. "But right now, it's better for webmasters to prioritize and having a great website first."
Create Engaging Content by Choosing a Specific Audience
Content marketing is an essential part of SEO. Content marketing can help a brand or business establish themselves as an authority in their field, build a strong online reputation, increase brand recognition, connect with consumers, increase online presence and more. If your company isn’t producing content in some form—blogs, articles, videos, etc—then you’re behind the times and could be losing out to competitors who are. The key to content marketing is to produce quality, relevant and engaging content. The Google Panda update showed us that content that is anything but isn’t going to help you. In fact, it might even work against you. But creating outstanding original content isn’t always easy.
The first step in creating engaging content is to define who your audience is and define it well.
Don’t try to write content that is everything to everyone. Those pieces of content usually end up being the most shallow and generic. That doesn’t help the reader or your brand. Before you even begin to write, think about who your target audience really is.
For instance, let’s say your company sells office furniture like desks, cabinets, shelving, etc. You want to produce a video that shows off your newest conference room table that easily expands to accommodate more chairs. Who are you really producing that video for? What kind of company would be interested in a conference table that could shrink and expand? Who would have the decision making capabilities to submit an order and actually purchase your product? Those are the people you want to target, and those are the people you need to create your content for.
Once you’ve decided who your target audience is for that particular piece of content, then you have to decide what kind of message you are trying to get across to them. You need to show them how your content directly applies to them. Your expanding conference table is perfect for companies that have monthly meetings and bring in managers from other areas. They don’t want to have a large conference table all the time, because normally there are only four people in that office. But those monthly meetings see ten people. Your product solves their dilemma and your content needs to convince them of that.
What kind of headline is going to grab your audience’s attention? “Expanding Conference Table Video Demo” isn’t the most exciting or enticing headline. Your headline needs to resonate with your target audience and capture their attention. They are the ones who your content applies to, so they are the ones it needs to be primed for.
The first step in creating engaging content is to define who your audience is and define it well.
Don’t try to write content that is everything to everyone. Those pieces of content usually end up being the most shallow and generic. That doesn’t help the reader or your brand. Before you even begin to write, think about who your target audience really is.
For instance, let’s say your company sells office furniture like desks, cabinets, shelving, etc. You want to produce a video that shows off your newest conference room table that easily expands to accommodate more chairs. Who are you really producing that video for? What kind of company would be interested in a conference table that could shrink and expand? Who would have the decision making capabilities to submit an order and actually purchase your product? Those are the people you want to target, and those are the people you need to create your content for.
Once you’ve decided who your target audience is for that particular piece of content, then you have to decide what kind of message you are trying to get across to them. You need to show them how your content directly applies to them. Your expanding conference table is perfect for companies that have monthly meetings and bring in managers from other areas. They don’t want to have a large conference table all the time, because normally there are only four people in that office. But those monthly meetings see ten people. Your product solves their dilemma and your content needs to convince them of that.
What kind of headline is going to grab your audience’s attention? “Expanding Conference Table Video Demo” isn’t the most exciting or enticing headline. Your headline needs to resonate with your target audience and capture their attention. They are the ones who your content applies to, so they are the ones it needs to be primed for.
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